e.l.f. Cosmetics makes luxurious beauty accessible for all women to play beautifully.Established in 2004 as a leading e-commerce business e.l.f. has become a true multi-channel brand through its own stores and national distribution at Target - Walmart - CVS - Old Navy and other leading retailers.By engaging young diverse makeup enthusiasts with innovative high quality cosmetics at an extraordinary value - e.l.f. has become one of the fastest growing beauty brands in the United States.
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