Voted Best Online Supermarket 2017 in Which? Survey Though sometimes confused with a small country of Viking origins on the fringes of the Arctic Circle the real Iceland is a unique British food retailer with over 870 stores throughout the UK a further 40 owned or franchised stores across Europe and a global export businessAs a company we have grown from strength to strength in recent years correcting the misconceptions around frozen food while challenging the industry with a competitive price point and huge range of products - from our frozen mainstays to fresh produce and household essentials.We have also seen huge success online growing 60% year-on-year on 2016.Iceland recently invested £2m in its product development by building the Iceland Kitchen and bringing top-chef Neil Nugent to develop new products exclusiely for us and the results so far have been fantastic with Iceland finishing top in 3 categories at the Good Housekeeping Institutes Annual Christmas Taste awards!Being one of the fastest growing online grocers we are excited to bring our award winning products and service to you.Our core customer base are as passionate about good value as we are and we intend to allow that passion to guide the way we work with you to make Iceland a success for you as well as ourselves.
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