Browse the selection of New Balance footwear including running shoes and New Balance trainers as well as an extensive range of hiking boots - jackets - t shirts sports bras and more. Shop online now. Tackle your workouts with confidence in performance running shoes and stylish clothes from New Balance. In 1906 an English inventor in Boston Massachusetts set out to improve footwear performance for those on their feet all day. William J. Riley was inspired by the perfect balance exhibited by chickens in his yard. His first product a flexible arch support was designed with three points of support in the shape of a triangle. By mimicking a chickens clawed foot these three points created greater balance and comfort. With this invention a new company New Balance Arch was born. New Balance designers and engineers take inspiration from almost everywhere – from nature to elite athletes to simple everyday objects and activities. What has not changed is our focus on improving performance. New Balance innovation continues to be about changing the footprint of running.
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