Choice Hotels
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Choice Hotels International is one of the largest and most successful lodging companies in the world.
Choice currently franchises more than 6300 hotels representing more than 500000 rooms in more than 35 countries and territories.
Ranging from limited service to full service hotels in the economy mid-scale and upscale segments Choice-branded properties provide business and leisure travelers with a range of high-quality high-value lodging options throughout the United States and internationally.
The company established a rich history of innovation as it was the first in the industry to guarantee reservations - offer 24-hour desk service - in-room telephones and 24-hour-a-day toll-free reservations - segment brands - develop a global marketing and reservations system - offer non-smoking rooms in every hotel - develop the first global hotel application for use with the iPhone - and the first massively-distributed Internet-based property management system.