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Lulu Guinness was founded in 1989 when its then 29 year old creative director and founder created a forward-thinking briefcase for women.
Since the companys conception Lulu Guinness intention has always been to be slightly outre and push boundaries.
The brans creations are regularly seen on the arms of trailblazing women such as Kate Moss - Fearne Cotton - Emma Watson - Poppy Delevigne - Paloma Faith and Dita Von Teese.
They are women with a fierce sense of humour and an even fiercer sense of their own femininity who dare to venture outside the parameters set by a predominantly trend led fashion industry.