Established in 2014 UNDONE is the worlds leading watch label in customization founded by a team of dedicated watch industry veterans.
The core philosophy of the company is enabling everyone from all walks of life to create their unique personalized watch at a great value without sacrificing quality.
By combining traditional watchmaking with modern-day technology - UNDONE grants people the power to narrate their perception of time through their tailor-made watches.
The production of all UNDONE brand products is made in-house allowing their team to have full control over every aspect that goes into the making of their unique watches.
UNDONE is a fast-growing venture-capital-backed digitally native vertical brand with offices in Hong Kong - Japan and the US.
With 100% online focus for our marketing and sales we have been investing heavily in our omnichannel marketing strategy with much organic support across watch communities and positive reviews in place.